Vimeo is a video hosting, sharing, and services platform headquartered in New York . Vimeo was founded in November 2004 by web developers Jake Lodwick and Zach Klein.

The views of video  on Pinterest have increased more than three times in 2020 over the same period in 2019. The Pinners are also more likely to purchase after viewing brand video content on the platform. So now it has become an easier path to create video Pins, with Vimeo. Vimeo has announced a new partnership with Pinterest that will enable users of its vimeo create platform to upload their videos direct to Pinterest. Vimeo launched Vimeo Create back in February.  The tool provides a range of templates and other presentation options to help build video content that stands out. Vimeo Create is available on a free trial when you sign up for a Vimeo Pro or Business account. After the costs $24 and $55 per month respectively.

Vimeo has also provided some Pinterest video tips, based on guidance from Pinterest, which could also help to guide the strategy:

Share Fresh Info – One should make sure that the information they are sharing should be fresh and up to date.

Keep it short – The ideal length of the Pinterest video will be 6-15 sec.

Create for ‘sound off’ viewing – Most pinners will be viewing your clips with no sound, to ensure you use captions or explain your concept in visuals.

Thumbnails matter – One should pick up a thumbnail that highlights one’s brand.

Prominent branding – One can add the add the  branding early in the video, but should be aware that the Pinterest logo doesn’t obscure our logo if  one  place it in the lower right corner.

Pinterest recently crossed 400 million user threshold, and it’s increasing amid the COVID-19 lockdowns as people alter their shopping habits and look for ways to find more niche, artisan products. Combine that interest with Pinterest’s evolving discovery tools, and it’s definitely worth considering whether the platform is fit for the business.

So Vimeo is worth an interesting app.

 

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