Moj, a short video app by social ShareChat, said it is investing in offering new tools to help creators develop content and engage audiences across the country. Moj came on Play Store on July 1, two days after the Indian government had banned 59 apps with Chinese linkages, including TikTok.The Moj teams developed the app in 30 hours and within a short period of time have garnered morethan 50 million downloads.
Moj has an average of over 2.8 million users creating about 2.5 lakh new videos every day. The users had consumed over 3.4 billion minutes of video play in the first month itself.” But now, Moj is investing in providing creators more tools to help them create engaging content. They are investing in grooming the content creators putting them in touch with global creators to grow further. The focus is on building and expanding the platform, powered by artificial intelligence and machine learning.
Moj will look to encourage and grow high-quality talent on the platform by offering creators all kinds of assistance like workshops, training etc to help them succeed on the platform. Sharechat founder and COO, Ahsan said a large chunk of Moj’s userbase was from 10 Indian cities.
The company is also in discussions with various music labels to expand its library and is also hiring staff as it expands its operations. ShareChat had also laid off staff as the pandemic brought in challenges. However, they brought back 50 per cent of them overnight as they started working on Moj as said by Ahsan.
Homegrown apps such ShareChat, Roposo and Chingari have also seen significant growth in downloads since the ban of Chinese apps in India. ShareChat has over 4million registered users and 130 million monthly active users across 15 languages . Moj has over 50 million active users currently.